No Smoking Day - British Heart Foundation.

The first No Smoking Day was in 1983. Back then there were twice as many smokers in the UK as there are today, so something’s going right. But as you will know, there’s still some way to go before we are free from smoking completely.
Over 10 million people in the UK still smoke, and around 100,000 die every year from smoking-related causes. That’s 100,000 deaths too many.
The campaign is run by the British Heart Foundation, and helps smokers who want to quit by creative a supportive environment, and by highlighting the many sources of help and advice available.

Our vision
To reduce tobacco related illness and death.
Our mission
To support smokers who want to stop by providing an opportunity to do so, and highlighting the effective help that is available.